About
NewCommerce supports B2B brands from strategy to implementation.
We sit at the intersection of executive leadership, technical architecture and hands-on delivery — where the gap between ambition and reality is widest.
Our model
Neither agency nor consulting firm. Both at once.
Not an agency
We don't sell retainers or pad teams. We embed senior expertise where it moves the needle, then hand over clean delivery.
Not a big four
No slide decks without follow-through. We stay accountable until the system is live and the team is autonomous.
A curated community
~50 carefully selected freelancers and independents activated by project. Senior-only, domain-matched, pre-vetted.
CDO on demand
Fractional executive leadership at the intersection of strategy, technology and change management.
Founder
Amaury
Founder · CDO on demand
Twenty years in digital transformation, through major firms including a practice director role at Deloitte Digital, then as an independent. Two years in Montréal running BRP's global eCommerce, programmes delivered for LVMH, Michelin and CooperVision. Today, a CDO on demand: I frame, I ship to production, I drive execution. And I bring in the New Commerce expert community when the project calls for it.
The expert network
A scalable expert network.
Need more hands on deck?
For complex or large-scale initiatives, I activate a curated collective of senior freelancers: digital strategists, UX designers, developers, marketers. The right team for each project, with the standards of a consultancy and the flexibility of a freelance network.
Marketing freelancers
- SEO freelancers
- Social media
- Copywriters
- Traffic managers
- CRM & email marketing
Tech freelancers
- Full stack developers
- Front office developers
- Salesforce developers
- AI & no code freelancers
Product freelancers
- Product Owners
- UX / UI designers
- Brand designers
C-Level
- CTO on demand
- CMO on demand
- CIO on demand
- CDO on demand
Global reach
Based in France.
At home on two continents.
Missions run in English or French, remotely or on site, from Paris to Montréal. Working across time zones and cultures is the default here, and we are available on location for days or weeks when a project requires it.
Home base
Europe
Based in France, on site up to 4 days a week. Markets delivered across the continent: CooperVision EMEA from the UK, Saint-Gobain worldwide, LVMH Maisons in France, Italy and Spain, Chateauform' in 6 countries.
Proven ground
North America
Two years in Montréal running BRP's global eCommerce. Since then, missions for CF Moto Canada, Rose Buddha in Québec and Cougar Electronics in Connecticut: delivered in English, full remote, across the six-hour gap.
Next chapter
Transatlantic
The ambition: more cross-continent work. Helping European brands crack North America, and North American companies land in Europe, with a partner who has operated on both sides of the ocean.
How we work
Our working principles.
Deliver business value
Every initiative is anchored to a measurable outcome. If it can't be traced to revenue, cost, or risk, we don't do it.
Based on real use cases
We start from your actual operations, not industry templates. The solution fits your context, not the other way around.
Data & facts to decide
Opinions are inputs, not conclusions. We instrument early, measure continuously and let the data drive prioritisation.
Empower teams
We build internal capability as we go. When we leave, your team can own, extend and evolve what was built.
Ready to bridge the Delivery Gap?
Let's discuss how we can architect and deliver your digital transformation.