Point of View
Perspectives on digital transformation.
Practitioner views on omnichannel commerce, applied AI, revenue operations and the delivery gap — from the field, not the whiteboard.
Why most digital transformation fails (and how to avoid the traps)
Global spending on digital transformation will reach $3.9 trillion by 2027, yet 70% of initiatives fail. The culprit is rarely the technology: it is people, culture, governance and execution.
Amaury
Founder · CDO on demand
2 September 2025
The hidden cost of meetings and how to cut them to boost productivity
Meetings have become the default way of working, but rarely the most productive one. Here are the hidden costs of endless meetings, why we cannot quit them, and how to cut them without losing control.
Amaury
29 April 2025
10 things CxOs should do to drive AI adoption
Artificial intelligence is now part of our everyday lives, it’s here, it’s powerful, and it’s accessible. Even better, AI “agents”, capable of autonomously performing complex tasks, are already…
24 March 2025
A guide to increasing your sales via eRetail
You may already be familiar with the term eRetail or eTail. In short, it’s the ability for a manufacturer to sell products and services online via channels that…
24 November 2024
How to grow using your CAC and CLTV ?
We’re just finishing the Black Friday Cyber Monday (BFCM) period and jumping into the Christmas rush. For some of you, you might be celebrating your sales growth and…
24 November 2024
Is your operating model digital friendly ?
The Operating Model (OM) of a company encapsulates its core processes, organization structure, people, skills, technologies, partners, and governance principles. It’s the operational heartbeat of an organization. This…
24 November 2024
Would you ask for marriage at your first date?
As a marketer you may be familiar with the saying “Marketing is like seduction” and I can’t agree more. Sadly, nowadays, I think most marketeers have forgotten about…
24 November 2024
The Challenges of Digital Transformation in B2B
Your B2B clients and partners have evolved expectations. Daily, they enjoy sophisticated digital experiences in their personal lives and now seek the same quality in their professional interactions….
24 November 2024
What ? Hubspot for eCommerce B2C ?
Do I really need to introduce you to Hubspot? Hubspot is THE premier platform for inbound marketing, sales, and CRM in the market. They describe it better than…
24 November 2024
International digital project? Build a core model to accelerate roll out
Expanding your business internationally is a must-have for sustainable growth. In this global race, the ability to quickly roll out your digital platform(s) is a key strategic asset:…
24 November 2024
What can we learn from LVMH's exceptional product experience ?
This week, I’d like to share with you a use case from LVMH, the well-known luxury group which owns among the best brands across several verticals: Luxury standards…
24 November 2024