Industries / Pharma & OTC
Pharma & OTC
Omnichannel HCP engagement and compliant automation.
Healthcare demands absolute rigour. We structure omnichannel engagement with healthcare professionals (HCPs) and patients, integrating secure AI agents to speed up B2B distribution while strictly respecting regulatory constraints.
Omnichannel HCP engagement
Healthcare professionals no longer have time for traditional medical visits. We design hybrid digital journeys (B2B portals, webinars, e-detailing) driven by data. The goal: the right scientific message, to the right practitioner, through the right channel, maximising the ROI of your field teams.
AI in service of medical compliance
In pharma, AI cannot afford to hallucinate. We deploy closed, ultra-secure RAG (Retrieval-Augmented Generation) architectures, trained exclusively on your validated data (clinical studies, monographs). These tools let your teams generate medical answers that are fast, sourced and ready for compliance sign-off.
RevOps and Sales/Marketing alignment
No more turf war between Sales (medical reps, KAMs) and Marketing. We implement RevOps strategies with healthcare CRMs (Veeva, Salesforce Health Cloud) to unify the pipeline, measure the real attribution of your campaigns and lower the acquisition cost of your share of voice.
Key digital levers for Pharma & OTC companies
- Omnichannel HCP and patient engagement strategies
- Healthcare CRM implementation and optimisation (Veeva)
- Internal AI agents for medical literature research
- Automated, compliance-ready regulatory workflows
- Digital Therapeutics (DTx) and digital care pathways
- B2B lead generation for medical devices
Ready to transform your pharma & otc business?
Let's discuss how NewCommerce can architect and deliver your digital transformation.